Why AI Still Struggles in Digital Marketing Despite the Hype
As AI tools rapidly evolve in 2024 and beyond, digital marketers face growing pressure to adopt automation—often without fully understanding its limitations. Introduction Artificial intelligence (AI) is one of the most widely publicized technologies today in digital marketing. AI is involved in predictive analytics and automated advertising bids, content marketing, as well as chatbots. Though AI is very useful to a certain extent, there is a certain degree of hesitation when it comes to its integration with digital marketing. In real-world digital marketing campaigns, many AI tools fail not because of poor technology, but due to legal, operational, and trust-related constraints faced by marketers daily. Most marketers may experience challenges that hinder the full-scale implementation of AI. Awareness of this reality is imperative for firms that want to apply AI appropriately without harming trust, creativity, and compliance. This article examines the reality of the challenges...